After launching a new product in 2022, Bored Box faced a sharp decline in the NFT market, making it challenging to sell its luxury-priced NFT gaming items.
To remain competitive in the market downturn, the team introduced Boredom, a loyalty rewards program designed to diversify product offerings, attract new customers, and retain the existing community by offering products at varied price points.
As the sole designer, I transformed the Boredom concept to reality within just two months. Collaborating closely with the Founder, Head of Product, and development team, I designed intuitive user flows and responsive interfaces. My work ensured that users could easily track points, explore rewards, and make purchases—all while supporting the client’s goals of engagement and retention.
When
2023
2 Months
Client
Bored Box was a curator and seller of NFTs for Web3 games.
Team
Impact
Users could earn points by purchasing Bored Box NFTs or creating a boredbox.io user account, which could then be used to buy Web3 game items. I mapped these actions into user flows and integrated them into the existing site map. This step ensured team alignment and provided a clear framework for wireframing and development decisions.
The concept for the new rewards program. Select Bored Box products earned points that could be redeemed for web3 game items.
On the left, notes and sketches of user flows. On the right, the site map updated with the rewards program flows.
Our vision of an intuitive experience including designing a central space that would educate users about how to earn points, keep track of points, and nudge users towards additional purchases. For this nexus of user needs and business goals, I used an iterative approach to find the right balance.
Screenshots of the final dashboard on desktop and mobile devices. I followed an iterative approach to arrive at this final design.
The process I followed in designing the dashboard is typical to an approach I use in other projects. I start by building wireframe concepts and stress-testing them against the diverse needs identified during the user flow stage. After evaluating the pros and cons, I explore alternative approaches and keep refining as needed. While much of this process is independent, I regularly check in with my team to gather their perspectives and insights. Once we identify a solution that works, I fine-tune the visual details to ensure clarity and usability.
Our design system already included cards, making them a natural starting point for displaying items that customers owned.
Pros:
Cons:
Pros:
Cons:
Resolved Issues:
Encouraged Purchases:
With the team in agreement that the table was the best approach. I explored the use of iconography, typography, spacing and other styling approaches to visually communicate the connection between ownership of items and earning points.
The dashboard was key to the success of the rewards program. In this space users could track their points and would be persuaded to take actions to earn more points.
The storefront is where customers could discover items that could be purchased for points. The design was also designed for responsive displays.
One of the advantages of blockchain e-commerce is that website visitors connect a wallet, which is readily available to make a purchase. Taking advantage of this, we designed and built a dynamic card that contained all of the necessary actions for purchasing an NFT from the store.
Increase in website traffic
A marked increase in sales
In December 2023, Bored Box closed its doors due to the instability of the Web3 NFT market. While this decision marked the end of the business, the Boredom loyalty program had been a bright spot, successfully driving engagement and diversifying offerings during its time.
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