From information architecture to high-fidelity design, I ran with a product concept and designed a holistic system that integrates with the existing iOS & Android app.
Drove a fivefold increase in site traffic and sales by designing front-end touch points for a new rewards program in close collaboration with the Head of Product and development team.
Improved productivity by 6% and increased event production capacity–scaling from 6 to 33 events in the first year–by conducting interviews, journey mapping, and designing optimized workflows.
I am currently seeking my next impactful product design opportunity. Say hello through the links below.