I.Liv is a startup dedicated to promoting women into leadership roles. After launching their foundational program with an accompanying task-tracking app in 2023, user feedback revealed a need for practical guidance on advancing in the workplace.
The leadership gap that women face is a persistent challenge. By adding a guided training program to their product offerings, I.Liv has a greater chance of helping their core user base. To make this concept a reality, the founders partnered with a leadership subject matter expert to write the program curriculum.
As the sole designer, I led the creation of task flows, updated the information architecture, designed wireframes, and strategically expanded the existing design system. Throughout, I closely collaborated with the Co-Founder and Lead Developer.
When
2024
2 Months
Client
I.Liv is a startup on a mission to promote more women into leadership positions.
Team
The new Leadership Development program will launch with its first cohort of users in early 2025. I look forward to capturing feedback and metrics to evaluate the feature’s success and identify opportunities for further improvements.
Shown here is the prototype of the Enrollment Flow, a key user flow as it introduces users into the program.
The Enrollment Flow prototype I built in Figma uses advanced prototyping features including conditional logic and variables.
The existing app enabled users to create and track their own tasks, while the Leadership Development program introduced pre-defined tasks. Ensuring users could work seamlessly through both required thoughtful placement. I explored two strategies: introducing a new section or nesting the feature within an existing one.
Balancing pre-defined tasks with user-created tasks posed a significant design challenge.
Strategizing placement ensured accessibility without detracting from existing functionality.
Mapping the flows uncovered follow-up questions to guide discussions with the Co-Founder. By working through these flows, we ensured the project was aligned with both user need and business goals.
Task flow mapping ensured alignment between the feature’s design and the Founders' vision.
Early iterations of the enrollment flow revealed unclear confirmation messages and unnecessary steps that risked user drop-off. This exploration helped refine the process and identify a more efficient solution.
The first iteration of the Enrollment Flow.
The second iteration of the Enrollment Flow.
Initial iterations struggled to address how users would enter and exit the Enrollment Flow. A dynamic card concept—adapting to the user’s state and fixed on the home screen—became a helpful solution. This approach ensured accessibility and seamless integration into the app’s architecture.
The dynamic card adapts to the user’s state in the program and remains fixed on the home screen.
The dynamic card provides an intuitive entry and exit point for the Leadership Development feature.
Tasks for the Leadership Development program were branded as "gems," a theme guiding the visual design. I explored various approaches to iconography, color schemes, and effects, settling on a style that harmonized with the existing design system.
Exploration of iconography, color, and effects for the gem-themed visual design.
Components connected to the Leadership Development program have a shimmer effect to reflect the gem theme concept.
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